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Evaluating one’s marketing efforts when it comes to book sales, can take several months to a year, but it is time well spent for maximum return on one’s energy and investment.

Ideally, an author should keep income from book sales separated into different categories. These categories might include headings such as book store sales, Amazon sales, website sales, book signings, presentation sales, out of state sales, or similar categories that fit the particular title.

Income should be distributed accordingly among the categories, and each month the categories should be totaled. Within a very few months, one may begin to see a definite trend in sales. This is a good indication of where one would be wise to spend the bulk of his/her energy in their marketing campaign.

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